I’ve worked in marketing for around 25 years, and the marketing and commercial work I’ve been involved in across that career has generated more than £256 million in revenue for organisations. I’ve also worked directly inside ecommerce businesses, including helping one UK retailer grow from around £20,000 to £80,000 a month within three months and subsequently beyond £120,000 a month.

I use examples like these because they show the kind of work and commercial thinking behind The Next Stage. They are not a promise that you will achieve the same results, and I would be very wary of anyone who told you otherwise.

Every ecommerce business is different. Your results will depend on things such as your products, market, margins, starting position, traffic, customer behaviour, resources, experience, decisions and, importantly, what you actually implement.

The products and programmes I sell are designed to help you understand what is happening in your business, make better decisions and focus your effort where it is most likely to matter. They cannot guarantee a particular level of revenue, profit, conversion rate, ROAS or growth.

Running and growing a business involves risk, judgement and work. Use the examples on this site as evidence of my experience and the principles I teach - not as a prediction of what will happen in your business.